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The web page has the following in the web site, "Ultimo is a premium Magento theme with advanced admin module." I saw that the web page also stated " Its extremely customizable and fully responsive." They also said " Can be used for every type of store. You can use CMS blocks as content placeholders to display custom content in almost every part of the store. Import sample CMS blocks from the demo. The best Magento theme documentation on ThemeForest. It also describes selected Magento features which you need to know when starting to work with Magento." The meta header had Magento as the first optimized keyword. This keyword is followed by Varien and E-commerce which isn't as important as Magento.